Darius Lahoutifard is a serial entrepreneur and best selling author. A former executive at Oracle and PTC, he's the founder of MEDDIC Academy. MEDDIC (or MEDDPICC ®, a more recent variant) is one of the most renowned sales methodologies, created at PTC where he was an early sales leader. In 2020 he authored "Always Be Qualifying", the first book ever written on MEDDIC, an Amazon best seller with 15,000 copies sold in the first year. In the past few years sales teams at Google, Amazon, Salesforce, Oracle, Cisco, and dozens of startups have been trained by Darius through his Academy, online or in-person.